Build a Kit
The "Build an Emergency Kit" campaign is a redesign of existing Government of Alberta resources. The redesign aims to improve clarity and emphasize the importance of emergency preparedness.
Build a Kit campaign
Project Details
InDesign, Illustrator
Programs
Layout, Illustration
Services
Project Timeline
March 2026
Team Members
Diane Casaje, Danielle Lacanienta
About
An emergency kit is a container of essential supplies to keep your household and pets safe for at least 72 hours. According to the Government of Alberta, less than 20% of Albertans are prepared for an emergency situation. This redesign of existing government documents on how to build an emergency kit aims to increase the urgency of the campaign and make it more accessible through increased use of illustrations and a more relevant colour palette.
Build a Kit campaign
User Testing
The redesigned documents went through two rounds of user testing. A survey comparing the redesign with the original found that the redesign was successful at increasing legibility and emphasising the urgency of the campaign.
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95% of survey participants (56 people) stated that the redesigned documents were easier to understand than the original.
Original
